>> good morning, consuls generals and your constituency. the elected officials who may be here and other distiguished guets. sts. may i welcome you here to celebreate the national days of our wonderful countrymen, people from and people who are citizens of the consuls' generals, citizens of el salvador, nicaragua, and mexico. these flags will be outside your

abode. this is a colorful and historical day. we are proud of our ethnic diversity. we're very proud of the history that we have with your country that goes back so many years and we are very happy that these will be in front of the city hall. this is the seat of government. my introduced the custodian of this building. you shone the dome well today. [laughter] and of the government. a mayor who is making history, gavin newsom. [applause] mayor newsom: thank you. thank each and every one of you for being here. it is an honor to have you here, and you have been here many times with the flag raising ceremonies.

this is, in particular, very important and appropriate that we ask all of you to be here. we share so much in terms of the respective histories. i am reminded every time i go down the hallway, of this history. the mayors who are here before the city of san francisco. the city was founded over 200 years ago. that connection in mexico and the relationship with spain, all the challenges that are good and bad. this is more positive with an engaging future. this is something that is indelible in the minds of the people of san francisco. particularly those who served as custodians of this great city. she is right to say that what makes san francisco special and what makes the bay area special, and the state of california so

remarkable is the ability to attract people from every conceivable walk of life, regardless of race or ethnicity or sexual orientation. this is a region and a state that prides itself on its diversity. i say this often because this deserves to be repeated often. we did not tolerate our diversity, we truly celebrate this. it is right to celebrate all of these differences. at the end of the day, those fundamental aspects of our lives are what we all show. what we are doing today is sharing the values of the region and the state. we pride ourselves in being the most diverse state in the most perverse democracy. we have seen this over every conceivable difference. the more that i go out, not just across the state but across the

country and around the world, we have the privilege of visiting people for every conceivable walk of life. and i truly believe that people look to us to see that it is possible to live together through all of these differences. they know that there is something special and magical about this city and this region. and that is why we are here. that is why i am here. and i am grateful that you are here. i am grateful for the extraordinary contribution of the people from mexico and central america. i think that this is interesting and appropriate to notice that san francisco county has the distinction as it relates to the latino community that is unique among the 58 counties. we have more latino representatives. --

>> this is not the case with the other counties. we have these in el salvador and nicaragua, as well as mexico. not everybody understands this and we are celebrating this remarkable collection. the city of san francisco took the lead as the city of refuge after the civil wars in the 1980's. we established, firmly, the foundation that marks so much of what makes this city a special place. it is mocked by those who do not understand and who did not want to understand, and this is trivialized by political campaigns and this should not be diminished by sound bites and in political campaigns. we stand up to that.

and we did not play into this. we do not believe in dividing people. we do not believe in diminishing others in the broader scope of the world. we are also celebrating that today. i am honored that you are here and i am grateful. i am happy that you took the time to celebrate with us. we have, in this spirit, a formal proclamation. you do not have enough wall space for the proclamations that you have received. but this is my honor to recognize, you have to share this today. garcia understands this because there are only 365 days a year. he must have given out 10 days every day. and i am trying to separate this. in the spirit of brown, let me

give out heritage day, guatemalan heritage day, and mexican heritage day. and the crop one -- the crop was -- nicaraguan day. this is the day we celebrate our histories in this remarkable bicentennial. thank you very much. [applause] >> thank you all for coming. we have more to celebreate this historical and colorful day. we thank you for all you do. have a wonderful celebration. >> did you have to hurry? [laughter]

>> gentlemen. we are talking about el salvador. >> thank you very much. iwould like to thank gavin newsom and the mayor's office for inviting us here. the consul general would like to continue our very good relationship working together in the bay area. i'll have a couple of words for the community. [speaking spanish]

[applause] >> i already -- i don't need to translate it. >> guatemala? [applause] >> first of all, i want to mention that i am not the

ambassador, because he has been detained for the work that we do for the temporary protection status with the people of guatemala. i want to thank the city for this wonderful work that they have done for the immigrants, and we celebrate this 15th of september with our sister countries, and also with mexico. and again, we would like to thank the city of san francisco. thank you. [speaking spanish]

>> mexico. >> thank you very much. we're very proud to be here today, on the celebration of the bicentennial. and the continuation of the mexican revolution. these are very important days for mexico and mexicans. and in northern california, this is a special meaning. we have contributed to build this great state. and i think that one more important element is an extremely complex relationship that makes it so happy, is the by cultural family that we support. for that reason, this is a

special occasion for me to be here. and to celebrate with all the friends of mexico. we will continue working with the elected officials with a different representative because we believe that we are part of this the first community. and we can continue contributing with hard work, for the future and the next generation. and i held that the next 100 years -- we will be celebrating the same. thank you very much. [applause] >> we should have won with each consul general. we should have an individual picture.

>> and where is the camera? >> you got here for the picture. [speaking spanish] >> thank you very much.

>> ok. let's have everybody together. >> so quiet. [laughter]

♪ >> vivas. [applause] >> good afternoon. i'm the director san francisco's department of the environment. we are here today with our

partners to make an announcement about san francisco's accomplishments in the cycling that can only be called the story. san francisco is a city that knows how to recycle. over the years, our city has been a nationwide later in recycling, and mayor newsom has made it a priority to develop new recycling and composting programs, set aggressive goals, and keep us on track. without further delay, it is my pleasure to introduce mayor gavin newsom, who has some spectacular news. mayor newsom: i think this is the completion of your first week on the job. melanie was with the speaker's office doing similar work, so that we could be successful in san francisco and but in a position to make a lot of the announcements we have been making bore over the last number of years. i happen to think this is a big deal. i think that other cities across the country that struggle to deal with the issue of their

diversion rates with landfills that are literally filling up, that are becoming floating regattas of landfills that are being pushed up and down rivers and across the coast and around the continent, that this represents an important milestone, the cities can think differently and act differently and do some of them substantially differently -- do something substantially differently as it relates to their waist. what we know, we do not think, is that 1 million to 1.5 million people are moving into the urban cores and consuming roughly 80% of the earth's natural resources in these urban centers. what do you do with that consumption? what do you do with that waste? what do you do with the construction debris associated with accommodating for that mass urbanization as it relates to the majority of the planet now

living in these urban course? in san francisco, we have answered these questions to the degree that no other american city has answered. we have answered these questions in a way that not only protect our environmental framework and footprint but at it -- advances and economic framework and paradigm that creates wealth, opportunities, jobs, as we reduce our aversion rates and greenhouse gas emissions concurrently. this is a big announcement. was not that long ago that i got into local government, that we. 35% of our waste was being diverted from the landfill. it was pretty good at the time, and i'm not 90 years old. it was not that long ago. and we set these audacious targets, people saying, "there they go once again. this cannot be done nearly this

will destroynqñ!ó the economic c of the city. this is burdensome, the government coming in and determining how someone should ask, how someone should " weç hit that goal. people said it was amazing. other cities said that it was amazing and asked how we did it. they came out here, and we started to see the first groups of folks coming on tour, not to see coit tower, not to see the golden gate bridge, not to jump on a cable car or go down to the birthplace of the biotech industry or ucsf. they started coming down to the recycling facility. foreign leaders coming onshore to the recycling facility asking how we did it. we have experts from government, from business. we saw folks in academia saying that san francisco is doing something right, so we reach that milestone of 15%, and we said that is not a stretch bowl. that was a good and impressive

first start, but let's raise the bar. what we did a number of years ago, i think it was seven years ago, we set forth our new, more audacious goals, and that goal was to reach 75% of version by 2010. -- 75 percent diversion. and eventually get to zero waste by 2020. people said that was cute, that was fun, but these guys have lost it because they do not understand. i remember listening to these experts saying that we just did not understand how it works. the first 50% or 60% is the easy part. once you get past 60% or 65%, then every% increase comes at a huge cost. it is too difficult, but we thought we could put it together, and one of the ideas was to create a construction and

debris ordinance, which we passed in 2006. this was landmark legislation. where we said if you were going to develop or get in the construction business or remodel or reconstruct and demolish, the you have got to get -- what? roughly 60%? 65% of that debris diverted. that helped. the construction industry was not necessarily opposed. they saw some benefit. they have got to dispose of this one way or another. requires some on-site disposals and strategies that at the time took a little different kind of thinking, but eventually, people got it right. we extended the small folks you see behind me in the pickup truck, so they do not have to worry about their back yard and their little kitchen, but for the bigger projects, we did this, and suddenly, our numbers started to creep up over 70%. no city in america has ever come

close to that. there are cities just down the road that have not even reach 50%. big cities can never even imagined 50% or 55%, and here we are. i remember being mayor out here a number of years back, and we were proud of 7%. they said it would be very difficult to reach that 75%. that income is tough. until last year when we came out and we were out here and we have the hard hats on, and we came out and said because not only that construction and building debris ordinance, but because of this new idea on composting, which we realize was a big component of the remaining waste that is here that was not being diverted that if we could raise the bar be on the first ordinance with this next order is, that we could reach that goal, and we announced that we were close. we were at 72%.

this again was historic and people were mesmerized, and no one more than us, that we could reach that goal because the incredible work that you see from the folks behind me and the imagination of recology. and then composting happen. first city in america to require composting. "san francisco's off the deep been. they have lost." we do not know why it did not happen before. the ban on plastic bags, and no one could shop again. we have shut the economy down. water bottles. now with composting, you have gone too far. "you mean, sir, that you will require me to take eggshells, and i have to put them where? the green, the blue, no, no, the green -- that is too much." san franciscans could never

figure this out, and some actually went to my private garbage. reporters had a photograph taken of my garbage. it opened the lid. came down and visit me at home. there was a top of a water bottle in a green been, not the blue one. this is outrageous. the garbage police are next because they are going to find you. this is a way of generating money. of course, what we were ultimately generating was hysteria. now, we are here to celebrate what we have really generated is jobs. the folks you see behind me are green collar examples. these are the folks that because of these proposals, because of these new ideas have work and have the dignity that comes with a paycheck.

118 jobs have been created in the last couple of years since we instituted some of these new proposals. recology has over 1000 folks disproportionately in the recycling business now. that is why they changed their name, so there was this notion of recovery, as opposed to the old scavenger framework. it was all about hauling and just dumping. now, it is about hauling and diverting, and the jobs that are part of this are the jobs of the new economy, and that is what we are celebrating. 77% of our waste is being diverted, highest in the united states of america, shattering our hopes and expectations of reaching that 75% milestone and giving us so much mentum -- momentum and enthusiasm that that goal, talk about a truly 20% city, is proving this can be

down, right in front of us. let me end as i began -- enthusiastically. i do not think this is a big deal. i know this is a big deal. the more i tell, not just the state, but the country, and i see folks all around the world, and they are dumbfounded by what the city has accomplished. you know how cities really operate? what you do not want to understand is what goes on and goes down here. this is about waste water. this is the stuff that lies beneath the surface, and at the end of the day, it is the stuff that really matters because at the end of the day is the work that these guys are doing behind me in this building. jobs, the new economy, these mandates that brought people together, not divided people. no, garbage police are not out

there. the business community did not disappear. quite the contrary. what we have done is raise the bar for others. we have given people the sense that this could be done. more to the point, why should you care about this outside of san francisco? you should care deeply about this because again, it is those in urban centers that are consuming the vast majority of resources and then disposing them in your back yards in a landfill near you. unless we come up with creative ideas, we are going to be dumping all of our waste. these cities will be dumping their waist down the road from your playground, down the road from your park, so this is something that all californians, all americans should be gravitating towards and enthusiastic about. the new paradigm of being able to deal with a very tangible thing that needs to be dealt with in an urban america in a way that creates jobs, creates

wealth, and promotes the ultimate frame of environmental sensibility and environmental responsibility, reducing methane gas emissions, reducing greenhouse gas emissions, and reducing the need to purchase and develop larger, more burdensome, more toxic landfills throughout the region, state, and the country, including on those will barges you see in other cities that just do not get this. i am proud of this. i want to thank the rest of the folks at recology the good work that was done by our commission, and the partnerships that we formed. this is a true public-private partnership, and i'm thankful for all the hard working men and women at recology